Avril Lavigne wearing Abbey Dawn clothes

On of the major staples in Avril Lavigne’s wardrobe, along with Converse sneakers and Dr. Martens boots, are the t-shirts and hoodies from her own clothing line Abbey Dawn. Abbey Dawn was formerly sold in Kohl’s department stores and is now sold primarily online at AbbeyDawn.com as well as in select boutiques.

The brand was featured in Avril’s new music video for “What The Hell,” where Avril goes into a store and snags a What The Hell t-shirt (the WTH V-Neck Slouch S/S Tee – $ 25.00) from an Abbey Dawn display, leaving her boyfriend to pay, and then meets up with a band wearing tees from the mens’ line.

Avril’s also been wearing pieces from the line at all sort of events and appearances. I think it’s great that she genuinely loves the clothes so much rather than just slapping her name on a line like some other celebrities do.

Most recently Avril wore the Pink What The Hell Tee while performing at the Italian Song Festival in San Remo, Italy on February 19th.  On the 16th she wore the Ziggy Skull Acid Wash Pullover while leaving her hotel in London.  On the 9th she wore a dress sewn from the Gold Foil WTH Basic Tee while performing on Victoires de la Musique. Back in December Avril wore this t-shirt with Juicy couture leggings and Dr Martens.

Avril wore the multicolored Crazy Daze Crossover Sleeve Tee at listening party for Goodbye Lullaby in Tokyo, Japan on January 24th.  Later on her trip she wore the Totally Pladical 3/4 Raglan Tee while appearing on NHK Music Japan.

At LAX in Los Angeles on January 15th, Avril wore the red foil Metal Heart Burnout Zip Hoody. To promote the new Abbey Dawn website, Avril made a video message wearing the leopard-lined Blast from the Past BFH Zip Hoody.

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